About Me - those specific stuff
100% Made in China
Digital Nomad currently settled in the Down Under
Love reading books and feeding red squirrels in London Parks
Impulse traveller to European countries(and everywhere else)
I have a new address, I'm living outside my comfort zone.
What I up to? - those serious stuff
Hi, My name is Xiaochen Zhang (张小辰), Xiaochen in Chinese means 'little dragon', or call me Susan as most Aussies do.
My PhD research focuses on Educational Technology and its transformation from offline classrooms to online platforms.
Currently, I'm the Head of Creative and EdTech for the UK government, Department of Business and Trade. I led the UK Trade Mission to AU and supporting UK businesses in utilizing the Digital Free Trade Agreement to scale into ANZ.
Previously, I was a proud Canvanaut heading up the product localisation teams to build the globally loved brand launched Canva into 107+ languages/
Before that, I was the Senior Country Development Manager at Amazon AU. I built and managed 5 global selling 'arcs' (North America, China, Europe (&UK), India and Korea) to Australia and grew the total international business by expanding into exciting new regions.
In 2018, I joined the most valuable startup in the world - ByteDance (TikTok) as the Director of Global Public Policy to push TikTok Going Global.
2016 roles at Google UK - London:
Technical Creative Specialist - Display, Professional Services, Ads EMEA, Global Business, DoubleClick
Mission: Data Drive Creatives in the programmatic world
10%: Language Ambassador, for simplified Chinese, quality and style guide contribution cross Adwords Next, Android 7.0 System Language, Google Web Designer, Google Photos, and many other marketing materials and campaigns.
10%: Campus London, community management & co-hosting monthly Women@Campus London event to feature female founder's journey and facilitate community and engaging members. Managing community members both online and offline, speaker recruitment & coordination.
2014 roles at Google Australia - Sydney:
Dynamic Display Campaign Manager, Audience Solutions & Innovation(ASI), Adwords
Business Development Manager, Google Arts & Culture
APAC Demand Management, G Suite
"I work/live 8 days a week"🤖☕
I delivered my first TEDx talk in Sydney on Nov 26th, 2015. Watch the recording here.
I founded Dragon Translating and Interpreting Services in 2012, which helps Australian businesses and government agencies to improve cultural understanding of China. I use these experiences to mentor young entrepreneurs in Australia, UK, Canada and China.
I love travel - 60+ countries across the 7 continents, including Antarctica.